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Atlantic Books acquires first book by Channel 4 News’s Symeon Brown

17th November 2021

Atlantic Books has acquired World rights to Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy, the first book by Channel 4 News correspondent Symeon Brown. Publishing Director for Non-Fiction Mike Harpley bought the book in a three-way auction from Niki Chang when she was at TGLA. Chang is now at David Higham Associates. UKBC audiobook rights went to Audible.

One in five children want to be an influencer when they grow up, seduced by a life of glamour and fortune. But do they know what they’re letting themselves in for? As Symeon Brown explores in this searing exposé, the reality is much murkier. From YouTube pranksters to Brazilian butt lifts, and OnlyFans to fraudulent cryptocurrency schemes, Get Rich or Lie Trying reveals the real stories behind the filtered selfies and gleaming smiles.

Exposing fraud, exploitation, racism, misogyny and environmental destruction, Brown questions the broken economic model at the heart of the influencer economy, asking if our online race for clout is costing us too much. With an incredible cast of characters from London to LA, this gripping book will captivate and horrify you in equal measure.

Symeon Brown is a correspondent on Channel 4 News covering culture, technology, and crime. His Guardian long read into ‘The Wolves of Instagram’ was shortlisted for the Orwell Prize for exposing Britain’s Social Ills and shortlisted at the British Journalism Awards. He has been called ‘the future of journalism’ by Jon Snow and has been published by the Guardian, VICE, and the Huffington Post.

Mike Harpley said,

‘Symeon is a fantastically talented journalist, and we are delighted to be publishing this magnificent book. He makes an important argument about how the influencer economy has filled a void where meaningful and well-paid work used to be – replacing it with a giant pyramid scheme. But he’s also written a really entertaining book that will leave everyone questioning modern internet culture.’

Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy will be published in hardback, trade paperback, and eBook in March 2022.