Atlantic Books to publish Alastair Campbell’s Persevilience

Atlantic Books is to publish Persevilience: The Word the World Needs Now by Alastair Campbell on 22 October 2026. UK & commonwealth print & ebooks rights were acquired by Managing Director Drummond Moir from Jonny Geller at Curtis Brown Associates. It will be published in hardback, export trade paperback for ANZ, and ebook; Curtis Brown retained Audio Rights.

persevilience (noun): the ability of an individual, group or organisation to turn any situation, setback or meaningful experience into a positive opportunity to grow, to advance and secure their core interests.

In an era of multiple unprecedented multiple challenges, new ways of thinking about how we meet them are called for.

Enter Persevilience: Yes, it combines perseverance and resilience. But it does so much more than that. It is the ability to turn any setback into an opportunity, by embracing a mindset that is not just tougher, but more positive, and built on belief and integrity.

Blending the sharp political analysis for which he is known around the world with candid, personal reflections on grief, disappointment, mental health, friendship, family and love, Alastair Campbell’s latest work introduces a new value to strive for.

From Alastair Campbell:

“There are over a million words in the English language, but there is always room for more. I genuinely believe persevilience is the word the world needs now. Concepts like perseverance, resilience and patience are all well and good, but to my mind they’re very negative. Persevilience represents not just a tougher mindset, but a more positive one. I have thoroughly enjoyed writing it and have enjoyed working with Atlantic Books to turn my word into a book that, we hope, will help people lead better lives and create a better world (no pressure then)!”

Persevilience will be launched with a substantial marketing and publicity campaign, including close collaboration with The Rest Is Politics, who will run a mini-series around the time of the book’s publication. The mini-series will feature high-profile interviews with people who embody the quality of persevilience, not just in politics but across many walks of life.

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Alastair Campbell was born in Keighley, Yorkshire, in 1957, the son of a Scottish vet. Having graduated from Cambridge University with a degree in modern languages, he went into journalism, principally with the Mirror Group, before joining Tony Blair as his spokesman and strategist from 1994 to 2003. He continued to act as an adviser to the Labour Party during subsequent election campaigns. A consultant strategist, writer and broadcaster, he is still engaged in politics in Britain and overseas, a leading advocate in the field of mental health, and co-presenter of the UK’s chart-topping podcast The Rest Is Politics.

He lives in North London with his partner of forty-six years, Fiona Millar. They have three grown-up children. His interests include open water swimming, cycling, bagpipes and Burnley Football Club. His first book, The Blair Years, was a number one Sunday Times bestseller. He has since published eight volumes of diaries, a book on the Northern Ireland peace process, four novels, two children’s books on politics, and two memoirs on living with depression. The second of these, Living Better; his book on success, Winners; and his most recent work about transforming politics, But What Can I Do?, all went straight to number one in the Sunday Times charts. He is also Editor-at-Large of The New World. He says he will never retire.