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BOOKS

Winners and Losers

Creators and Casualties of the Age of the Internet

Kieran Levis

RRP: £12.99

Published by Atlantic Books

ISBN: 9781843549666

RRP: £8.99

1 June 2009

Published by Atlantic Books

ISBN: 9781848873131

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded – when so many failed – in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple.

Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.

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