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BOOKS

MacroWikinomics

New Solutions for a Connected Planet

Don Tapscott

RRP: £7.99

1 October 2010

Published by Atlantic Books

ISBN: 9780857892768

The sequel to the international #1 bestseller, Wikinomics.

Wikinomics showed how mass collaboration was changing businesses around the world.

MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors – from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

LONGLISTED FOR THE 2010 FT AND GOLDMAN SACHS BOOK AWARDS

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