Alpha Dogs

How Political Spin Became a Global Business

James Harding

RRP: £9.99

1 June 2009

Published by Atlantic Books

ISBN: 9781843548683

RRP: £8.99

1 June 2009

Published by Atlantic Books

ISBN: 9781848873117

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.

In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.