BOOKS

Mail Men

Adrian Addison

RRP: £20.00

16 March 2017

Published by Atlantic Books

ISBN: 9781782399704

RRP: £10.99

16 March 2017

Published by Atlantic Books

ISBN: 9781782399711

“A wonderfully gossipy history” Sunday Times

“Riotously Entertaining” New Statesman

Perhaps because of the power and fear that the Daily Mail commands, this is the very first book to provide an unauthorized account of the newspaper with more global readers than any other. With a gripping personality-led narrative, informed by well-placed sources, Mail Men investigates the secret behind the Mail‘s extraordinary longevity and commercial success, from its first edition on 4 May 1896, to its global MailOnline website today. But, it also examines the controversies that have beset the paper – from its owner’s flirtation with fascism in the 1930s to its fractious relationship with liberals, celebrities and politicians today.

Like being a fly on the wall at one of the most influential offices in the land, Mail Men is the unofficial story of an institution that has become the self-proclaimed voice of middle England, and the adversary of liberals everywhere. Journalist Adrian Addison gives us a revealing insight into the colourful cast of senior ‘Mail-Men’ (yes, nearly all men) who have moulded the paper through the decades – from Alfred C. Harmsworth, the Mail’s founder and first owner to Paul Dacre the awkward reporter who has become one of the most feared, hated, secretive, and respected editors in Britain. An absorbing history of one of the most divisive yet successful newspapers in print today, this is an essential read if you wish to understand modern Britain.

REVIEWS

Tremendous... A very timely and important account of a modern phenomenon... A damned good read
Stephen Fry

Mail Men tells you all you need to know about the inner workings of the paper that brings politicians quaking to beg its favour. This well-informed, diamond-sharp analysis of the Mail phenomenon explains why it dominates England's political culture... A riveting read
Polly Toynbee

A wonderfully gossipy and detailed account of the paper's history and an assessment of its current success... What a waste nobody has turned the early years of the Daily Mail into a television miniseries
The Sunday Times

Riotously entertaining... [Many] will find that Addison has written the exposé of the Mail that they always wanted to read
New Statesman

An illuminating history... which charts the Mail's journey from pioneer to pillar of the British media industry
The Financial Times

A rollicking, often compelling read
Observer

A gripping and very funny account of the newspaper [that] reveals its brutal brilliance ... surprisingly jaunty... The portrait of the Mail he paints shows that the newspaper is not as bad as some people say: it is even worse.
Prospect magazine