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BOOKS

MacroWikinomics

Rebooting Business and the World

Anthony D. Williams Don Tapscott

RRP: £25.00

1 August 2011

Published by Atlantic Books

ISBN: 9781848877214

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors – from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.