The Internet is Not the Answer

In this sharp and witty book, long-time Silicon Valley observer and author Andrew Keen argues that, on balance, the Internet has had a disastrous impact on all our lives.

By tracing the history of the Internet, from its founding in the 1960s to the creation of the World Wide Web in 1989, through the waves of start-ups and the rise of the big data companies to the increasing attempts to monetize almost every human activity, Keen shows how the Web has had a deeply negative effect on our culture, economy and society.

Informed by Keen’s own research and interviews, as well as the work of other writers, reporters and academics, The Internet is Not the Answer is an urgent investigation into the tech world – from the threat to privacy posed by social media and online surveillance by government agencies, to the impact of the Internet on unemployment and economic inequality.

Keen concludes by outlining the changes that he believes must be made, before it’s too late. If we do nothing, he warns, this new technology and the companies that control it will continue to impoverish us all.

Six Capitals

Climate change is here and capitalism is implicated: it’s programmed to privilege profit and growth over human communities and the living earth. We need to change this system – and we need to do it now. Six Capitals charts the rise of four movements designed to overthrow capitalism as we know it: multi-capital accounting, for society, nature and profit; the push for a new corporation legally bound to benefit nature and society while making a profit; ecosystem accounting for nations; and legal rights for nature, which resonate with indigenous earth-centred laws.These movements are critical for the future of human life on this planet. Together they override the profit-driven modern corporation, the growth-driven nation state and the legal status of the natural world as lifeless property.

Multi-capital and ecosystem accounting, benefit corporations and the rights of nature movement are here to stay. Six Capitals tells their story, from their first emergence in the postwar era to today. This revised, updated edition is for the new generations of business leaders, entrepreneurs, activists, accountants, economists, scientists, farmers, food growers and distributors, teachers, parents, politicians, bureaucrats and concerned citizens everywhere.

The Social Entrepreneur

Social entrepreneurs are cutting through ideology and red tape and making real, lasting social change. Britain’s leading social entrepreneur shows how, and why, it works.

When Andrew Mawson arrived in Bromley-by-Bow in the east end of London, in the 1980s, it was in a state of social, economic and material disrepair. Living there, getting to know the residents and institutions, he soon realized that by unlocking its untapped potential, the community could begin to turn itself around. The result: the Bromley-by-Bow Centre has encouraged literacy, housing, business, health, welfare and enterprise in the area to flourish. Time and again using the same approach, Mawson has succeeded where the government and others have failed. His inspiring and timely book will demonstrate, through his own experience how, by seeking creative, dynamic, entrepreneurial ways of tackling seemingly intractable social problems, we can all make real changes in our communities.

The Marketing Gurus

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don’t Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

The Management Gurus

The gurus in this book are world-class leaders and managers: they take management’s most important concepts and transform them into strategies, tips and techniques that can be utilized in the workplace. This book summarizes their key lessons.

The Management Gurus brings you tried-and-tested advice. It will help you to:

Hire your dream team and work with them effectively

Create profitability

Understand the evolution of your business

Develop self-awareness to improve leadership

Build world-class organizations on your own terms

Be a success in the new, global economy

This phenomenal collection of digested reads is a great head start in all aspects of management.

The Constant Economy

Since the industrial revolution, the economies of developed nations have grown at the expense of the natural world. But the earth’s resources are finite, climate change threatens to dramatically transform how and where we live, and the global economic system is in disarray. One way or another we will have to change. The longer we delay, the more our societies will be at the mercy of events and the harsher the eventual adjustments. Fortunately, as this book shows, there is an alternative. Zac Goldsmith argues for the creation of what he calls a ‘constant economy’ – in which resources are valued not wasted, food is grown sustainably, and goods are built to last. The constant economy operates at the human scale, and above all it recognises nature’s limits.

He shows that almost every action needed to support the environment is already being carried out somewhere in the world, by companies, communities and governments determined to blaze a trail. Where they have done the right thing, their customers and voters have rewarded them. Practical solutions exist, and they are brought together and set out in this ground-breaking book.

The Idea Generator

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to:

Create new growth opportunities

Solve problems in a more powerful way

Enhance your team’s performance

The Idea Generator is a powerful handbook. It will benefit anyone involved in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.

Winners and Losers

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded – when so many failed – in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple.

Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.

Blogging and Tweeting Without Getting Sued

Every time you blog or tweet you may be subject to the laws of more than 200 jurisdictions. As more than a few bloggers or tweeters have discovered, you can be sued in your own country, or arrested in a foreign airport as you’re heading off on vacation – just for writing something that wouldn’t raise an eyebrow if you said it in a bar or a cafe.

In this handy guide, media law expert Mark Pearson explains how you can get your message across without landing yourself in legal trouble. In straightforward language, he explains what everyone writing online needs to know about free speech, reputation and defamation, privacy, official secrets and national security, copyright and false advertising.

Whether you host a celebrity Facebook page, tweet about a hobby, or like to think of yourself as a citizen journalist, you need this guide to keep on the right side of cyberlaw.